Written by 6:33 am News

RMAF Perception Versus Reality

Steven Stone looks at the numbers from the 2013 Rocky Mountain Audio Fest…



AR-rmaf ballons.jpg

Last night I received the
attendance numbers for the 2013 RMAF. Given the number of exhibitors who told
me that they felt the attendance was down from last year, I expected to see
lower total attendance figures, but that wasn’t the case.

The 2013 RMAF had attendees
from twenty countries and forty-one states. The total number was 3,759 warm
bodies, with 6% of them students and 12% seniors.  Exhibitors came from twenty-six different
countries and forty-two states. The exhibitor personnel totals were 1,196, or
3.1 attendees per each exhibitor. Press accounted for 130 more folks, from 56
different outlets. To run 2013 required 101 volunteers from 15 different
states.

According to show director,
Marjorie Baumert, “We had 150 more exhibitors (individuals)…
We had the same number of
exhibitors (companies) in the main rooms but CANJAM added a few more this year.
Approximately 431 companies were represented.”

AR-rmaf rocked.jpg

Perhaps
the perception of lower attendance was due to the fact that CANJAM was larger
and far more attendees spent time there than previous years. One volunteer
commented, “One thing that was very different was the amount of people in the
CAN-JAM space. Two years ago there was hardly anyone in there the times I stuck
my head in, this year it was packed every time I went in there, that would
significantly reduce the traffic in other parts of the show while leaving the
total numbers similar to previous years.”

Whether
the “quality” of RMAF attendees was better of worse than prior years will only
be determined during the next couple of weeks and months as exhibitors work
through the leads generated at the show. Given that “lower attendance” can
translate into more quality time for those who did spend time in particular
rooms, exhibitors may find that in the long run the 2013 was a more fruitful
and financially compelling show than previous years. Only time will tell.

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