How Do You Hear New Music?

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One week ago Digital Music News published an article about how people hear new music that contained seemingly contradictory results. One report by Nielsen showed that 48% of the U.S. population discovered music via the radio, with You Tube delivering new music to only 7% of the population. So much for "new media" capturing the hearts and minds of the people.

But a second study, focused on teenagers, revealed very different listening and discovery habits. In this survey 64% of teens said they typically listen to music via You Tube (and the implication is they also discover new music via You Tube.)

My take is that different generations have developed very different listening habits. Younger listeners are far more apt to turn to You Tube because they are more likely to have integrated wireless or Internet entertainment as their primary media experience. Older listeners aren't as habitually connected and are more likely to listen a terrestrial radio broadcast than an Internet feed.

Since I'm also a music reviewer, I discover much of my new music from CDs that show up, unannounced, via the mail. My second-best source for new music is festivals and live concerts. Recently I heard the band Joy Kills Sorrow via a live feed of the Telluride Festival - I immediately bought both their albums via Amazon before the halfway point in their set. My Rhapsody subscription "stations" also deliver some new music via its affinity algorithms. Finally, word-of-mouth at jams and other musical events often leads me to new music.

Radio, especially terrestrial radio, plays very little part in my quest for new music, but obviously it's still a big part of many older Americans media intake.

So, my question early this morning is simple, "How do you discover new music? And what's your most recent discovery?"

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