I've written here in the past about the Music Matters seminars hosted by high-end specialty shops throughout the country. And while I've thoroughly enjoyed the events I've attended, I've always felt that these evening were primarily preaching to the already converted. What the high-performance audio industry needs is a way to bring in new blood, not merely the same old pacemakers.
A few days ago I received an announcement from Sonos about their "'Expression' curatorial partnership with W magazine" for a series of art/photography/film events at the Sonos Studio in L.A. during September and October. And while some gearheads may see little connection between photo art projects and audio, every person who comes to one of the shows is a potential new customer for Sonos. And unlike most audio shows where folks are barraged by other maker's gear, at this venue there's no competition for Sonos' message.
Will Sonos see results in their bottom line from this series of events? Well, it certainly can't hurt. Combined with the fact that their primary competition, Logitech Squeezebox, has ceased production, Sonos should expect continued sales growth of their simple, reliable, and very decent sounding wireless multi-room solutions.
And don't hate Sonos because many of their sales are to non-audiophiles who just want easy-to-access decent-sounding music throughout their homes, because once they've taken a first step, who knows where it may lead...